Atul Goel Managing Director, E City Ventures
He is the Managing Director of E-City Ventures the corporate brand that represents the cinema exhibition and retail realty initiatives of The Essel Group.
E-City Ventures is a major diversification initiated by Mr. Goel that is redefining Out-of-Home Entertainment & Lifestyle experiences. These include movie exhibition and entertainment (Fun Multiplex Pvt. Ltd.), film distribution (E-City Films Pvt. Ltd.) and digital cinema (E-City Digital Cinema Pvt. Ltd.), as well as retail property development (E-City Realty Holdings Pvt. Ltd.) retail property management (E-City Property & Management Services Pvt. Ltd.) and on screen and off screen advertising and branding (E- City Media Pvt Ltd.)
Looking ahead, ECV has evolved a three-pronged strategy to consolidate the cinema business: the strategy, aims to bring 1000 cinema screens under its fold by 2012 with the multiplex format (lifestyle & value cinema), digital screens and refurbished properties.
This strategy foresees a growing market in enhancing the technological capability of the industry: by aggressively pursuing digital cinema technology.
In addition to the geographic expansion of the cinema & retail realty, Mr. Goel's personal long term vision is to steer E-City Ventures towards becoming a progressive creator of entertainment & lifestyle experiences: with special attention on enhanced customer experiences and satisfaction.
After completing his post-graduation from The American Graduate School of International Management at Thunderbird, USA, Atul has specialized in the field of Corporate Strategy. These skills will surely help him go a long way, in tackling the increasingly complex and competitive business environment that Indian CEOs face today.