Dishtv, India's pioneer and first Direct to Home (DTH) Entertainment Company, commercially launched in the year 2005, has brought the latest in digital technology in television viewing into the Indian Household. Powered by the technological prowess, Dishtv reaches homes across the country including areas such as the Siachen and Ladakh, places where television entertainment was a mere dream. Dishtv is the only DTH platform that provides LIVE television on Computers, in the aircrafts - aboard Kingfisher Airlines, on trains - aboard Palace on Wheels & Royal Rajasthan on Wheels and in cars, buses & Ships.
Parentage & Heritage:
Dishtv is a part of the Essel Group venture. The Group has a vast range of national and global business interests that include media programming, broadcasting & distribution, packaging, entertainment, online gaming and telecom, in close synergies with ventures active in the areas of content, distribution and infrastructure.
Essel Group has always been a pioneer - Zee TV the first Indian satellite channel, Siticable the first MSO, Esselworld the first theme park, Playwin the first online lottery, Essel Propack, which is the world's No. 1 in packaging - were all revolutionary concepts in their respective fields.
The launch of Dishtv has changed the face of the Indian television viewing, bringing it at par with the global entertainment industry. Being the Pioneers, Dishtv today boasts of leadership position with over 9.4 million subscribers across the country. The efforts in the early stages were primarily focused towards the cable-dry areas. With a concentrated strategy towards providing a high-quality hassle free TV viewing option to the discerning Metro & Mini Metro (erstwhile Cable) consumer, Dishtv is poised towards exponential growth and further consolidating its pioneering leadership position.
With 267 digital channels and services to offer, Dishtv truly is the best in TV entertainment. With channels for the sports enthusiast, from daily dose of soaps to news, from a bevy of cartoons to infotainment, from a plethora of music channels to movie channels - its all happening on Dishtv. With the complete Zee bouquet of channels, the One Alliance bouquet, the Star bouquet etc, it offers the complete range of channels to its subscribers. Since the channels are received through a mini dish, direct from the satellite to the viewer's home, the subscriber gets absolutely uninterrupted viewing without any transmission cuts. Dishtv has a vast distribution network of about 1400 distributors & 55,000 dealers that spans around 6600 towns across the country.
The consumers are enabled to make a giant leap from the erstwhile analog quality cable transmission to the DVD like exceptional digital quality that direct-to-home transmission ensures. Dishtv viewers are thus able to enjoy all their favourite TV programs in a much-enhanced fashion.
Dishtv has various futuristic features like radio channels, Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Interactive TV, Movie on Demand etc that act as value enhancements.
Furthermore viewers can enjoy Break-free Cinema with three exclusive channels Zee Premier, Zee Classic and Zee Action - showing the hottest Bollywood blockbusters with only one commercial break. The Multi-Audio Feed feature of Dishtv allows its consumers to enjoy channels in the language of their own choice.
With consumer service a huge focus of the Dishtv strategy, the company plans to establish an expansive service network across the country. The main USP's of Dishtv are:
I. Value Added Services:
a. MOD - Movie on Demand
For the first time in the history of entertainment industry viewers can order movies on TV. With MOD the subscribers can order a movie when they want. Today, Dishtv is the only platform that offers blockbuster Bollywood & Hollywood movies and recent addition to the MOD library is regional language titles in Tamil, Telugu and Kannad languages. The subscribers can enjoy the movies ordered at their own convenience in the theatre like experience with true digital picture quality!
Dedicated movie channels - Dishtv have allocated 6 dedicated channels to MOD and the viewer can watch their favourite movies in any of these channels.
Movie viewing time -. Once a movie has been ordered, the viewer can repeat telecast of the movie/s for as many times as they want (for the next 24 hrs on the 4 dedicated channels).
b. Multi audio feed
Cartoon Channels are the new-age child's religion with daily viewing a must-do. The cartoon channels are usually aired in one language only i.e. Hindi language. But with Dishtv multi-audio feed facility the viewer now has the option of viewing their favourite channels in Hindi and English - Cartoon Network, Pogo, Nickelodeon, The History Channel, Discovery Channel, Disney Channel, Toon Disney (also available in Tamil & Telugu). The viewer can change the language merely at the click of the button.
Dishtv' s gaming service is divide into 3 different offering. Playjam is a dedicated gaming channel for people of all age group. At any given point of time it will have 8 games and the games will update on monthly basis. Minikids TV is an a fun games channel for pre-schoolers where the games are interestingly navigated by special animated characters that help kids not only enjoy themselves but learn to master various skills at the same time. Quizzy service allows viewers to enhance their general knowledge and kill boredom at any given time. So no hassle of going on the net or connecting complicated gizmos, you can sit back on your sofa and enjoy the games
d. Active services
Dishtv had launched the innovative Interactive Banking Service ICICI ACTIVE in association with ICICI Bank. This service enables Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.
Powered by moster.com, world's no. 1 job site, MONSTERJOBS ACTIVE empowers job aspirants with thousands of employment opportunities.
'Shaadi Active' service in collaboration with world's largest matrimony site shaadi.com, redefines the experience of searching for a life partner by offering thousands of marriage proposals.
'Travel Active', in association with leading travel portal, Yatra.com, TV-viewers will now be able to search and book the best selling holiday packages, hotels, international & domestic airline tickets at discounted prices.
3 interactive products: Minikids, an edutainment channel for pre-schoolers, Playjam - a dedicated gaming channel for people of all age group and Quizzy that allows you to enhance your general knowledge
Dishtv subscribers can now get Live Gurbani from Bangla Sahib and Nanded Sahib, Aarti of Sai Baba from Shirdi & Ganesh Aarti from Siddhi Vinayak, Aarti from Tirupati Balaji, Live Ganga Aarti from Haridwar and Bhasm Aarti of Mahakaal from Ujjain. Dishtv customers can now get blessed at the press of a button in the comfort of their home 24X7.
e. Electronic Programme Guide
Imagine being able to get a full TV programme guide while selecting a channel to watch.! Electronic Programme Guide now provides the Dishtv viewer the opportunity of knowing what's on & when at the click of a button from the remote.
Dishtv uses NSS-6 satellite to broadcast its programmes. Dishtv, India's first KU-band DTH entertainment service, hopped on to NSS-6 at from an INSAT satellite in July 2004. The change in the satellite was to increase the channel offering as NSS 6 offered more transponder capacity. It has a unique feature on board the satellite called Automatic Level Control (ALC) which keeps satellite power at the maximum, even in case of rainfall or storms affecting power received at satellite, bringing the users the same quality of reception in all weather conditions.
NSS-6 Dishtv's service satellite is equipped with both 36 and 54 MHz transponders. The wide bandwidth 45 MHz transponders are ideally suited for high motion TV channels, multimedia and games which need nigh bandwidth.
Dishtv has 24* 7 call centre with 1600 seats at 4 different locations in 11 different languages across the country to take care of subscriber requirements any point of time. Dishtv has set up a commendable service infrastructure backend by a mammoth pan India team of over 25,000 direct and indirect service personnel. 350 Dish Care Centres (DCC) and service franchises are operational in the top 120+ cities of the country, each manned by trained field and backend staff, as well as infrastructure facilities as per strict company guidelines.