E-City Real Estate Pvt. Ltd

The Company behind the successful lifestyle brand Fun Republic plans to develop and operate 20 million sq ft of retail real estate by 2011. The Company envisages operating 18 Lifestyle Malls (10 million sq ft) and 45 Value Malls (10 million sq ft) in India. Currently operates 4 lifestyle malls in Mumbai, Ahmedabad, Chandigarh and Lucknow, and has commissioned three more projects in Coimbatore, Jammu and Cuttack. Given the huge socio-economic growth in the non-metro cities, the company also has a strategy in place for operating value malls in Tier II & Tier III cities.

The Company aims to operate successful retail formats that align the interests of operators with that of the consumers.
Large Sized: Lifestyle Retail: Fun Republic
Medium Sized: Value Retail