Fun Multiplex Pvt Ltd

Fun Multiplex Pvt Ltd (FMPL)

In the year 2006-07, FMPL registered the fastest rate of growth in terms of number of new screens that were made operational. The same zest is still there as the company aims to reach over 1500 screens in more than 250 cities by 2011. Of these, 188 screens are operational in 87 cities and 170 multiplex screens across additional 24 cities have already been signed to be made operational by 2009.

The strategy has been built upon our belief about the business opportunity in cinema exhibition in India. FMPL believes that there is no 'one size fits all' solution in the complex, originally � evolved, culturally diverse and linguistically divided cinema exhibition industry. Hence FMPL and its subsidiary E-City Digital have evolved a 3-level strategy to maximize various opportunities within this space � Fun Cinemas (Lifestyle brand), Talkie Town (Value brand) and E-City Digital (Digitally programmed screens)